Showing posts with label caffeine. Show all posts
Showing posts with label caffeine. Show all posts

Saturday, February 18, 2012

Keurig Vue

The popular single cup coffee brewer, Keurig is set to release an all new system the Keurig Vue. This new system is offering the ability to brew bigger sizes and more of a variety of drinks. Keurig says that this new brewer will offer the ability to brew larger sizes of cups/mugs with the full strength and flavor of a smaller cup.

We've had the Keurig B-70 since last year, and have loved it. There's a large variety of different flavors available as well as Iced Coffee and Hot Cocoa drink K-Cups. Now that Dunkin' Donuts has jumped unto the K-Cup, our brewer has certainly gotten a workout.

But that's where the catch is, apparently, Keurig has chose to forgo the K-Cup format with this new system, and  has introduced the Vue Pack. Meaning that the new Vue, is incompatible with your stockpile of K-Cups. Potentially a dangerous move by Keurig, segmenting your audience is generally never a good thing, but if the Vue Packs actually offer the variety in strength and drinks that they state, then only time will tell how consumers react.

Any other K-Cup drinkers out there care to share their opinion?